ga4-measurement-planlisted

# GA4 Measurement Plan Give it a site URL and get back a complete GA4 measurement plan — which events to track, what parameters each carries, which custom dimensions to register, and which events to mark as key events. The deliverable is a spec a developer or GTM builder can implement directly. No account connection required. It pairs with `/gtm-tracking-plan`, which turns this plan into the actual GTM tags, triggers, and variables. ## Usage `/ga4-measurement-plan example.com` — measurement plan for the site `/ga4-measurement-plan example.com "drive demo bookings"` — bias the plan toward a goal ## Steps ### 1. Understand the site `WebFetch` the URL and a representative spread of pages (home, product/category, pricing, signup/checkout, contact). Determine: - Site type — ecommerce, lead gen, SaaS, content/media, marketplace - The **primary conversion** and any secondary conversions (newsletter, demo, account creation) - The funnel steps a visitor passes through to convert - Notable interactions worth measuring (search, filters, video, downloads, configs) If a business goal was passed as an argument, make the plan serve it first. ### 2. Start from what GA4 already gives you Note which events come **free** and need no implementation: - Automatically collected: `first_visit`, `session_start`, `page_view`, `user_engagement` - Enhanced Measurement (if enabled): `scroll`, `click` (outbound), `view_search_results`, `video_*`, `file_download`, `form_start`, `form_submi