google-ads-auditlisted
Install: claude install-skill cognyai/claude-code-marketing-skills
# Google Ads Audit
A one-time, account-wide Google Ads health audit using live data via Cogny's MCP
server. Covers every campaign type, scores the account out of 100, and routes you to
the right campaign-type skill for deeper drill-down.
**Requires:** Cogny Agent subscription ($9/mo) — [Sign up](https://cogny.com/agent)
## Prerequisites Check
Verify Google Ads MCP tools are available. If `mcp__cogny__google_ads__tool_execute_gaql`
is not available:
```
This skill requires Cogny's Google Ads MCP server.
1. Sign up at https://cogny.com/agent
2. Connect your Google Ads account
3. Add Cogny to your .mcp.json (see the repo README)
4. Restart Claude Code
```
Stop here if the tools are missing — do not guess at numbers.
## Usage
`/google-ads-audit` — full account audit
`/google-ads-audit campaigns` — campaign structure + performance only
`/google-ads-audit budget` — budget pacing only
`/google-ads-audit tracking` — conversion tracking sanity only
`/google-ads-audit negatives` — account negatives + exclusions only
## Approach
This is the **account-level** audit — it finds structural problems and wasted spend
across the whole account. For campaign-type depth (asset groups, keywords, feeds,
audiences) it points you to `/pmax-audit`, `/search-campaign-audit`,
`/shopping-campaign-audit`, or `/demand-gen-audit`.
All money fields come back in micros — divide `cost_micros` etc. by 1,000,000.
## Steps
### 1. Account discovery
```
tool_list_accessible_accounts
```
If multiple