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google-ads-monitorlisted

Weekly Google Ads health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas
cognyai/claude-code-marketing-skills · ★ 55 · AI & Automation · score 81
Install: claude install-skill cognyai/claude-code-marketing-skills
# Google Ads Monitor A recurring weekly check that makes sure your ads are still running smoothly. It catches the things that break quietly — a disapproved ad, tracking that stopped firing, a campaign that started overspending — and reports week-over-week so you see trends, not noise. **Requires:** Cogny Agent subscription ($9/mo) — [Sign up](https://cogny.com/agent) Designed to be scheduled weekly via `/loop` or `/schedule`. ## Prerequisites Check If `mcp__cogny__google_ads__tool_execute_gaql` is not available, print the Cogny sign-up instructions (see `/google-ads-audit`) and stop. ## Usage `/google-ads-monitor` — weekly health check of the connected account. For a deep one-time review, run `/google-ads-audit` instead. This skill is the light, repeatable rhythm; the audit is the full teardown. ## Steps ### 1. Read the prior snapshot Call `read_context_node` on `insights/google-ads/monitor/latest`. If it exists, it holds last week's metrics — every number this week is reported as a delta against it. If it does not exist, this is the first run: report absolute numbers and note that deltas start next week. ### 2. Account-level performance (last 7d vs prior 7d) ```sql SELECT metrics.cost_micros, metrics.conversions, metrics.conversions_value, metrics.clicks, metrics.impressions FROM customer WHERE segments.date DURING LAST_7_DAYS ``` Repeat with a `BETWEEN` range for the prior 7 days. Compute WoW deltas for spend, conversions, CPA, ROAS, CTR. ### 3. Per-campaig