google-ads-monitorlisted
Install: claude install-skill cognyai/claude-code-marketing-skills
# Google Ads Monitor
A recurring weekly check that makes sure your ads are still running smoothly. It
catches the things that break quietly — a disapproved ad, tracking that stopped
firing, a campaign that started overspending — and reports week-over-week so you see
trends, not noise.
**Requires:** Cogny Agent subscription ($9/mo) — [Sign up](https://cogny.com/agent)
Designed to be scheduled weekly via `/loop` or `/schedule`.
## Prerequisites Check
If `mcp__cogny__google_ads__tool_execute_gaql` is not available, print the Cogny
sign-up instructions (see `/google-ads-audit`) and stop.
## Usage
`/google-ads-monitor` — weekly health check of the connected account.
For a deep one-time review, run `/google-ads-audit` instead. This skill is the light,
repeatable rhythm; the audit is the full teardown.
## Steps
### 1. Read the prior snapshot
Call `read_context_node` on `insights/google-ads/monitor/latest`. If it exists, it
holds last week's metrics — every number this week is reported as a delta against it.
If it does not exist, this is the first run: report absolute numbers and note that
deltas start next week.
### 2. Account-level performance (last 7d vs prior 7d)
```sql
SELECT metrics.cost_micros, metrics.conversions, metrics.conversions_value,
metrics.clicks, metrics.impressions
FROM customer
WHERE segments.date DURING LAST_7_DAYS
```
Repeat with a `BETWEEN` range for the prior 7 days. Compute WoW deltas for spend,
conversions, CPA, ROAS, CTR.
### 3. Per-campaig