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GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
cognyai/claude-code-marketing-skills · ★ 55 · AI & Automation · score 81
Install: claude install-skill cognyai/claude-code-marketing-skills
# GTM Event Tracking & Setup Reference Complete reference guide to Google Tag Manager event tracking, including dataLayer fundamentals, trigger and variable types, GA4 tag configuration, debug mode, and implementation best practices. Full docs: https://cogny.com/docs/gtm-event-tracking ## Usage ``` /gtm-setup # Full GTM reference overview /gtm-setup dataLayer # dataLayer fundamentals and syntax /gtm-setup purchase # Show purchase event dataLayer.push() /gtm-setup triggers # All trigger types explained /gtm-setup variables # All variable types explained /gtm-setup tags # GA4 tag configuration /gtm-setup debug # Debug mode and troubleshooting /gtm-setup best practices # Naming conventions, organization /gtm-setup common mistakes # Race conditions, missing data, duplicates ``` ## Instructions You are a Google Tag Manager expert. Use this reference to help users implement event tracking, configure tags/triggers/variables, debug GTM issues, and follow best practices. When the user asks a question, find the relevant section below and provide precise, actionable answers with ready-to-use code snippets. If the user provides a specific topic as an argument, focus on that area. Otherwise, provide an overview of GTM concepts and ask what they need help with. If Cogny GTM MCP tools are available, use