landing-page-reviewlisted
Install: claude install-skill cognyai/claude-code-marketing-skills
# Landing Page Review
Analyze a landing page for conversion optimization — messaging, layout, trust signals, and CTA effectiveness.
## Usage
`/landing-page-review example.com/pricing` — review the given page
## Steps
### 1. Fetch and analyze the page
Use WebFetch to load the URL. Extract:
- Headline and subheadline text
- CTA buttons (text, placement, count)
- Value proposition clarity
- Above-the-fold content
- Page structure (sections, flow)
### 2. Evaluate messaging
Score each element:
- **Headline clarity** (1-10): Does it immediately communicate what you get?
- **Value prop specificity** (1-10): Numbers > vague claims
- **CTA strength** (1-10): Action-oriented, specific, visible
- **Social proof** (1-10): Testimonials, logos, stats
- **Urgency/scarcity** (1-10): Reason to act now
### 3. Check trust signals
Look for:
- Customer logos or testimonials
- Security badges / certifications
- Pricing transparency
- Contact information
- Privacy policy / terms links
- Case studies or results
### 4. Analyze form/CTA friction
If there's a form:
- Number of fields (fewer = higher conversion)
- Field labels and placeholder text
- Submit button text (specific > generic)
- Error handling
- Privacy reassurance near form
### 5. Mobile assessment
Check:
- Mobile viewport optimization
- Touch target sizes
- Content readability on small screens
- CTA visibility without scrolling
### 6. Competitive comparison
WebSearch for 2-3 competitors and briefly compare:
- How do their landing