← ClaudeAtlas

lead-qualificationlisted

Research and qualify business leads against your ICP
cognyai/claude-code-marketing-skills · ★ 55 · AI & Automation · score 78
Install: claude install-skill cognyai/claude-code-marketing-skills
# Lead Qualification Research a lead or list of leads to determine ICP fit, company details, and deal potential. ## Usage `/lead-qualification "John Smith john@company.com"` — qualify a single lead `/lead-qualification` — then paste a list of leads ## Steps ### 1. Parse the lead(s) Extract name, email, and company from input. If email domain is personal (gmail, hotmail, outlook, yahoo, live), flag it — personal emails are a lower-quality B2B signal. ### 2. Research each lead For each lead, WebSearch for: - Full name + company → LinkedIn profile, role, seniority - Company domain → website, size, industry - Company + "marketing" or "advertising" → whether they do paid media ### 3. Assess company fit WebFetch the company website if found: - What do they sell? - How big are they? (team page, about page, funding) - Do they run ads? (check for tracking pixels, ad landing pages) - What's their likely marketing budget? ### 4. Score each lead ``` Lead: [Name] ([email]) Company: [Company] — [what they do] Role: [Title/seniority if found] ICP Fit: HIGH / MEDIUM / LOW / NONE Signals: + [Positive signal, e.g., "Runs Google Ads"] + [Another positive] - [Negative signal, e.g., "Personal email"] - [Another negative] Estimated deal value: [based on company size] Next step: [specific recommendation] ``` ### 5. Summary table for multiple leads ``` ┌──────────────┬──────────────────┬──────────┬───────────────┐ │ Name │ Company │ ICP Fit │ Next Step │ ├─────────