lead-qualificationlisted
Install: claude install-skill cognyai/claude-code-marketing-skills
# Lead Qualification
Research a lead or list of leads to determine ICP fit, company details, and deal potential.
## Usage
`/lead-qualification "John Smith john@company.com"` — qualify a single lead
`/lead-qualification` — then paste a list of leads
## Steps
### 1. Parse the lead(s)
Extract name, email, and company from input. If email domain is personal (gmail, hotmail, outlook, yahoo, live), flag it — personal emails are a lower-quality B2B signal.
### 2. Research each lead
For each lead, WebSearch for:
- Full name + company → LinkedIn profile, role, seniority
- Company domain → website, size, industry
- Company + "marketing" or "advertising" → whether they do paid media
### 3. Assess company fit
WebFetch the company website if found:
- What do they sell?
- How big are they? (team page, about page, funding)
- Do they run ads? (check for tracking pixels, ad landing pages)
- What's their likely marketing budget?
### 4. Score each lead
```
Lead: [Name] ([email])
Company: [Company] — [what they do]
Role: [Title/seniority if found]
ICP Fit: HIGH / MEDIUM / LOW / NONE
Signals:
+ [Positive signal, e.g., "Runs Google Ads"]
+ [Another positive]
- [Negative signal, e.g., "Personal email"]
- [Another negative]
Estimated deal value: [based on company size]
Next step: [specific recommendation]
```
### 5. Summary table for multiple leads
```
┌──────────────┬──────────────────┬──────────┬───────────────┐
│ Name │ Company │ ICP Fit │ Next Step │
├─────────