linkedin-ads-auditlisted

# LinkedIn Ads Audit Perform a comprehensive LinkedIn Ads account audit using live data from the connected LinkedIn Ads MCP. ## Usage `/linkedin-ads-audit` — audit the connected LinkedIn Ads account ## Benchmarks Use these LinkedIn Ads benchmarks for scoring: | Metric | Poor | Average | Good | |--------|------|---------|------| | CTR | <0.3% | 0.4-0.6% | >0.8% | | CPC | >$10 | $5-8 | <$4 | | CPM | >$40 | $25-35 | <$20 | | Conversion Rate | <1% | 2-4% | >5% | | Engagement Rate | <0.3% | 0.5-1% | >1.5% | ## Steps ### 1. List accessible ad accounts Query available ad accounts. If multiple exist, note which is active. ### 2. Campaign overview Get all campaigns (active + recently paused). For each: - Status, objective, budget type (daily/lifetime) - Date range and total spend - Key metrics: impressions, clicks, CTR, CPC, conversions Flag: - Campaigns spending >30% of budget with CTR below 0.3% - Paused campaigns that were performing well (CTR >0.6%) - Campaigns running >90 days without optimization ### 3. Spend efficiency analysis Across all active campaigns: - Total monthly spend vs results - CPC trend (last 30 vs previous 30 days) - Cost per conversion by campaign - Budget utilization (actual spend vs allocated) Flag: - Campaigns with CPC >$10 (above LinkedIn average) - Budget underspend (<70% utilization) or overspend - Rising CPC trends (>20% increase MoM) ### 4. Targeting review For each active campaign, analyze: - Audience size (too narrow <10K or too broad