linkedin-launch-videolisted
Install: claude install-skill cognyai/claude-code-marketing-skills
# LinkedIn Launch Video
Produce a LinkedIn-native launch video using [HyperFrames](https://hyperframes.heygen.com).
LinkedIn's autoplay is muted, the feed is scrolled in 2-second chunks, and the audience is allergic to either extreme — too corporate (sounds like a 2010 SaaS press release) or too TikTok (looks unprofessional in front of buyers). This skill targets the middle: caption-driven, conversational founder/operator voice, real numbers, no jargon.
## Usage
`/linkedin-launch-video https://example.com/launch` — pulls context from a launch page
`/linkedin-launch-video "we're shipping inbound CRM scoring for B2B sales teams"` — short brief
`/linkedin-launch-video` — interview the user
## Prerequisites
```bash
node --version # ≥ 22
ffmpeg -version | head -1 # ≥ 6
```
## Steps
### 1. Gather product context AND ICP context
LinkedIn videos die when the audience is "everyone". They work when the first frame names the role.
Try sources in order:
**1a. Local file** — `.agents/product-marketing-context.md` or `.claude/product-marketing-context.md`.
**1b. Cogny MCP context tree** — if the `cogny` MCP server is connected:
```
mcp__cogny__get_context_tree_overview
mcp__cogny__search_context query="ICP" / query="<product>"
mcp__cogny__read_context_node node_id="…"
```
The tree usually contains the actual ICP definition (role, seniority, industry, ARR band) and the most-recent shipped feature — both load-bearing for LinkedIn-grade specificity. Check it before pu