pmax-auditlisted

# Performance Max Audit A deep audit of your Performance Max campaigns. PMax hides most of its levers — this skill pulls the ones the API still exposes (asset groups, asset coverage, search themes, audience signals, exclusions, channel mix) and flags what's leaking spend. **Requires:** Cogny Agent subscription ($9/mo) — [Sign up](https://cogny.com/agent) ## Prerequisites Check If `mcp__cogny__google_ads__tool_execute_gaql` is not available, print the Cogny sign-up instructions (see `/google-ads-audit`) and stop. ## Usage `/pmax-audit` — audit every Performance Max campaign in the account `/pmax-audit Holiday Retail` — audit one campaign by name or id ## Why PMax needs its own audit PMax is a black box compared to Search. There are no keywords and no per-placement bids. The few real levers — **asset group ad strength, asset coverage, search themes, audience signals, and exclusions** — are what this skill inspects, because they are the only things you can actually change. ## Steps ### 1. Find the Performance Max campaigns ```sql SELECT campaign.id, campaign.name, campaign.status, campaign.bidding_strategy_type, campaign.maximize_conversion_value.target_roas, campaign.target_cpa.target_cpa_micros, campaign_budget.amount_micros, metrics.cost_micros, metrics.conversions, metrics.conversions_value FROM campaign WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_micros DESC ``` ### 2. Asset grou