pmax-launch-kitlisted

# Performance Max Launch Kit Give it a brand URL and get back everything you need to build a Performance Max campaign — every headline, description, search theme, audience signal, plus an image/video shot list and the campaign settings. No account connection required; this works entirely from the public website. ## Usage `/pmax-launch-kit cogny.com` — build a launch kit for that brand `/pmax-launch-kit example.com/product-x` — focus the kit on one product or category ## Steps ### 1. Read the brand `WebFetch` the URL (and 2–4 key pages: product, pricing, about, a category page). `WebSearch` the brand name for positioning and review language. Extract: - What is sold, and the single clearest value proposition - Who buys it (audience, use cases, pain points) - Proof points — numbers, awards, named customers, guarantees - Price band and offer (free trial, free shipping, discount) - Brand voice — words the site uses, tone, what it avoids - The conversion action (purchase, signup, lead, demo, install) If the site is thin or unreachable, ask the user for a one-paragraph description rather than inventing facts. ### 2. Decide the asset group structure One asset group per distinct audience or product line. For most brands start with 1–2 asset groups. Name each by the theme it targets (e.g. "Solo founders", "Agencies"). Each asset group gets its own copy, themes, and signal — never reuse one set of copy across different audiences. ### 3. Write the asset group copy For **each*