← ClaudeAtlas

revenue-auditlisted

Audit an email marketing program for revenue leaks — missing flows, dormant high-value subscribers, under-segmentation, promo gaps, stale automations — ranked by estimated $ impact
cognyai/claude-code-marketing-skills · ★ 55 · AI & Automation · score 81
Install: claude install-skill cognyai/claude-code-marketing-skills
# Revenue Audit The "email growth consultant in a box." Scans your connected ESP for the revenue sitting on the table and ranks every finding by estimated dollar impact, so you know exactly what to fix first. **Requires:** Cogny MCP + a connected ESP. [Sign up](https://cogny.com) This is the skill to run once per quarter, or whenever you inherit an email program and need to know where to start. ## Usage `/revenue-audit` — full audit of the connected ESP ## Prerequisites Check Detect connected ESP (check both `mcp__cogny__<svc>__*` and `mcp__<svc>__*` namespaces). If the user has multiple connected, run against each and produce separate reports. **Revenue data availability (cogny-mcp-proxy as of this writing):** | ESP | Has flows/automations? | Has purchase/revenue data? | |-----|------------------------|----------------------------| | Klaviyo | ✓ (`list_flows`) | ✓ (via `list_events` with metric="Placed Order", `value` field) | | Mailchimp | ✓ (`tool_list_automations`) | ✗ — engagement only | | Rule | ✓ (`tool_list_journeys`) | ✗ — engagement only | | Get a Newsletter | ✗ — no flow concept exists | ✗ — engagement only | For non-Klaviyo ESPs, revenue estimates must be either (a) supplied by the user (paste historical email revenue), or (b) flagged as "engagement uplift only" with no dollar figures. ## Steps ### 1. Establish baseline context Pull once and reference throughout: - Total active subscribers - Average open rate + CTR (last 90 days) - **Klaviyo only:** T