search-campaign-auditlisted

# Search Campaign Audit A deep audit of your Google Ads Search campaigns — the campaign type where you still control keywords, match types, and ads directly. Finds quality-score drags, wasted match-type spend, negative gaps, and weak ads. **Requires:** Cogny Agent subscription ($9/mo) — [Sign up](https://cogny.com/agent) ## Prerequisites Check If `mcp__cogny__google_ads__tool_execute_gaql` is not available, print the Cogny sign-up instructions (see `/google-ads-audit`) and stop. ## Usage `/search-campaign-audit` — audit every Search campaign in the account `/search-campaign-audit Brand - Exact` — audit one campaign by name or id ## Benchmarks | Signal | Poor | OK | Good | |--------|------|-----|------| | Quality Score | ≤4 | 5–6 | 7–10 | | Ad Strength | Poor / Average | Good | Excellent | | Search term relevance | <50% spend on intent terms | 50–75% | >75% | | Impression share lost (rank) | >40% | 20–40% | <20% | ## Steps ### 1. Find the Search campaigns ```sql SELECT campaign.id, campaign.name, campaign.status, campaign.bidding_strategy_type, campaign_budget.amount_micros, metrics.cost_micros, metrics.conversions, metrics.conversions_value, metrics.search_impression_share, metrics.search_rank_lost_impression_share, metrics.search_budget_lost_impression_share FROM campaign WHERE campaign.advertising_channel_type = 'SEARCH' AND segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_micros DESC ``` Flag campaigns losing >40% impression share to rank (qual