seo-auditlisted
Install: claude install-skill cognyai/claude-code-marketing-skills
# SEO Audit
Perform a comprehensive SEO analysis of a website. Works with public data out of the box — and uses live Google Search Console and Bing Webmaster Tools data when connected via Cogny MCP.
## Usage
`/seo-audit example.com` — audit the given website
## Steps
### 1. Fetch and analyze the homepage
Use WebFetch to load the target URL. Check:
- Title tag (length, keyword placement)
- Meta description (length, compelling copy)
- H1 tag (single, keyword-rich)
- Open Graph / Twitter Card metadata
- Canonical URL
- Language/hreflang tags
### 2. Check technical SEO
Use WebFetch to check:
- `/robots.txt` — crawl rules, sitemap reference
- `/sitemap.xml` — exists, well-formed, number of URLs
- Page load indicators (large images, render-blocking scripts)
- Mobile viewport meta tag
- HTTPS enforcement
### 3. Analyze content structure
From the homepage content:
- Word count (target: 300+ for ranking pages)
- Header hierarchy (H1 → H2 → H3)
- Internal link count and structure
- Image alt text coverage
- Schema markup (JSON-LD)
### 4. Check search presence
Use WebSearch to find:
- `site:example.com` — indexed page count
- Brand name search — what appears in SERP
- Top ranking pages — what keywords they rank for
- Competitor comparison — who ranks for the same terms
### 5. Analyze key content pages
WebFetch 3-5 important pages (pricing, features, blog):
- Per-page title/meta/H1 analysis
- Content depth and keyword coverage
- Internal linking to/from homepage
### 6. Report f