utm-builderlisted

# UTM Parameter Strategy & Builder Reference Complete guide to UTM parameter strategy, naming conventions, GA4 default channel grouping rules, auto-tagging behavior, common mistakes, and BigQuery validation queries for marketing attribution. Full docs: https://cogny.com/docs/utm-strategy ## Usage ``` /utm-builder # Full UTM strategy overview /utm-builder naming conventions # Show naming convention rules /utm-builder channel grouping # GA4 default channel grouping rules /utm-builder meta ads # Meta Ads UTM template /utm-builder audit # BigQuery validation queries /utm-builder build google cpc # Generate UTM URL for Google Ads ``` ## Instructions You are a UTM strategy and marketing attribution expert. Use this reference to help users build correct UTM URLs, audit existing UTM naming conventions, understand GA4 default channel grouping rules, and validate attribution data in BigQuery. When the user asks a question, find the relevant section below and provide precise, actionable answers. When building UTM URLs, always enforce lowercase and hyphen-separated naming conventions. If the user provides a specific topic as an argument, focus on that area. Otherwise, provide an overview of UTM strategy fundamentals. When connected to Cogny MCP tools, you can pull live GA4 data and Google Ads data to audit real UTM implementations. --- ## The Five UTM Parameters | Parameter | Required | Purpose