facebook-ads-creative-analysislisted

# Facebook Ads Creative Analysis **Tells you which ads are earning their spend, and what the next round should look like.** On Meta the creative is the targeting. But the metrics that make an ad look good are not the ones that make it work: the highest CTR in the account usually belongs to something that promises more than the landing page delivers, and the video with the best completion rate is often thirty seconds long and seen by nobody. What you need is the cost per outcome, and then the diagnosis of *where* an ad loses people — because "this ad is bad" and "this ad is good and the page is bad" call for entirely different work. **What you get back** - **Winners and losers ranked on cost per outcome**, not CTR, with a volume floor so the top of the list is real. - **A drop-off diagnosis per ad** — impression to click, click to landing, landing to result — showing which step is losing people. - **Hook and hold rates on video** — how many people stayed past the opening seconds, and how many reached the end, which is the only honest read on whether the first three seconds work. - **Meta's own three rankings read as a triangle**, so quality, engagement and conversion rate point at the creative, the promise or the page rather than sitting there as three vague labels. - **What the winners share** — format, length, angle, call to action — as the brief for the next round. - **A coverage statement.** **Read-only.** It never pauses an ad or changes a creative. ## How t