facebook-ads-creative-fatiguelisted

# Facebook Ads Creative Fatigue **Tells you which ads are dying, how long they have left, and how much new creative you need to keep up.** Fatigue is the most predictable expense in paid social and the one people plan for least. An ad does not stop working overnight; its click-through rate slides, its CPM drifts up as Meta pays more to find someone who has not already seen it, and cost per result climbs for weeks while everyone discusses the audience. By the time it is obvious in the account totals, the money is gone — and the replacement creative has not been briefed, so the account limps for another fortnight. **What you get back** - **A refresh queue ranked by spend at risk** — not by how bad the ad is, but by how much money is flowing through an ad that is fading. - **Each ad's own decay curve** — CTR and cost per result against its first-week baseline, so an ad is judged against itself rather than against a benchmark. - **The measured lifespan for this account** — how many days or how much frequency an ad typically gets before cost per result degrades. That number is what makes the production plan real. - **The frequency read** — how often the same people are seeing the same ad, and where the ceiling is. - **A production cadence recommendation** — how many new ads per week or month this account needs to hold its cost per result, derived from its own history. - **A coverage statement.** **Read-only.** It never pauses an ad. ## How to run this **Three calls