facebook-ads-placement-geo-and-devicelisted

# Facebook Ads Placement Geo and Device **Tells you where your Meta budget is actually going, and which of those places is worth it.** Automatic placements are a delivery decision Meta makes on your behalf, and it optimises for cheap impressions rather than cheap results. That is how an account ends up with a fifth of its budget in Audience Network at a third of the CPM and twice the cost per result, without anyone choosing it. The same drift happens by device and by country, and none of it is visible until someone breaks the totals apart. **What you get back** - **Cost per result by placement and position** — Feed, Reels, Stories, Explore, Audience Network, Marketplace — ranked on outcome rather than on CPM. - **The automatic placement drift** — how much of your budget went somewhere you did not choose, and what it bought. - **Country and region performance** with exclusion candidates, and a flag on spend landing outside the intended market. - **Device and platform splits**, and whether the gap is delivery or a mobile experience problem. - **Hour-of-day and day-of-week curves**, with a plain statement of what Meta actually lets you do about them. - **A coverage statement.** **Read-only.** It never changes a placement, an exclusion or a schedule. ## How to run this **Three calls to a spoken answer:** find the dataset → schema and *coverage verdict spoken out loud* → one combined query. **Two calls** when the dataset is known. Overriding rules: never spend a ca