facebook-ads-settings-auditlisted

# Facebook Ads Settings Audit **Finds the toggles nobody chose, and prices each one in the spend running through it.** Most of what governs a Meta account was never decided. Advantage+ options arrive switched on, audience and placement expansion default to expanded, an ad set optimises for link clicks because that was the default when somebody duplicated it two years ago, and the attribution setting has not been looked at since it changed. None of these produce an error. They produce a monthly conversation about performance in which the actual cause is a checkbox. **What you get back** - **A defect list ordered by the spend flowing through each one** — not by severity, because severity without money is an opinion. - **Optimisation goal against objective**, per ad set, with the mismatches named. An ad set optimising for clicks inside a conversion campaign is the most expensive setting error available. - **Budget level, bid strategy and any caps**, and whether the cap is what is limiting delivery. - **Expansion and Advantage+ toggles**, with the delivery they are actually producing where the breakdowns allow it to be measured. - **Delivery issues** — ads rejected, restricted or not running — with the spend blocked or diverted. - **Status inconsistencies** — active ad sets inside paused campaigns, ads with no live creative. - **A coverage statement**, and a clear line between what was read from settings and what was inferred from delivery. **Read-only.** It names de