facebook-ads-waste-and-scalelisted

# Facebook Ads Waste and Scale **Gives you the cut list and the paired scale list, so the money moves rather than just leaves.** Cutting is the easy half and it is where most audits stop. But an account that pauses £3,000 of poor ad sets and puts nothing back has not improved — it has shrunk. And on Meta the cut is riskier than on search: pausing an ad set restarts learning on whatever absorbs its budget, so a cut made without a destination costs twice. This skill will not give you one list without the other. **What you get back** - **A cut list** — ad sets and ads above a spend floor producing nothing, or producing results above target, each with the spend it would free and a significance mark. - **A paired scale list** — lines already beating target with room to absorb more, each with a ceiling based on what it has demonstrated, not a multiple somebody picked. - **A net reallocation** that holds total spend constant, with the expected outcome at the new level and an honest statement that cost per result usually rises with spend. - **The lines you should not touch** — too little volume to judge, recently edited, or already protected by a decision the user made before. - **A coverage statement.** **Read-only.** It proposes; it never pauses, changes a budget or edits an ad. ## How to run this **Three calls to a spoken answer:** find the dataset → schema and *coverage verdict spoken out loud* → one combined query. **Two calls** when the dataset is known. Overrid