google-ads-client-reportlisted

# Google Ads Client Report **Builds the report a client reads at month end — the kind that survives scrutiny.** Two failure modes bracket this job. A report that lists metrics without judgement makes the client do the analysis, and they'll conclude the agency isn't adding any. A report showing only wins destroys trust the first time the client finds the miss themselves — and they always do. The difference between a named miss with a plan and a miss the client discovers is the whole relationship. **What you get back** - **An executive summary a founder can read alone** and be correctly informed. - **Every KPI scored against target and against last month** — the two comparisons often disagree, and both matter. - **Spend against budget with the variance explained**, in either direction. Underspend needs a reason as much as overspend. - **The campaigns that mattered**, ranked by spend but commented on efficiency, because the biggest spender is rarely the best performer. - **Wins stated as results, not activities** — with the number attached, and credit claimed only where the causal link holds. - **A misses section that names the problem before the client does**, each with its cause and a corrective action. - **Recommendations specific enough to be held to** — action, reason with its number, expected effect, what it needs from the client, how it'll be measured. **Read-only on your Google Ads account.** It reports and recommends; it changes nothing. **This is the