google-ads-conversion-tracking-auditlisted

# Google Ads Conversion Tracking Audit **Tells you whether you can trust your Google Ads conversion numbers — before you move budget on them.** Every decision in the account rests on the conversion figure: what to scale, what to cut, what to tell the client. It is also the least reliable number in paid media, and it fails quietly. A micro-action flagged primary, a tag and a CRM import both firing on one event, a campaign with no conversion action attached — each of those moves your reported cost per acquisition without anything looking broken. **What you get back** - **A verdict** — *High confidence*, *Qualified*, or *Not usable* — with the criteria it was graded against, so a second run reaches the same word. - **The money you can't account for.** Spend running with no conversion tracking, as a figure *and* as a share of the account. - **What's being counted, and how many times.** Which actions carry real volume, which ones Smart Bidding is actually buying, what's double counted — and how much that overstates your results by. - **How long conversions really take to arrive**, so you stop reading half-finished weeks as a decline. - **A defect list ordered by what each one costs you**, each with its fix, each marked confirmed or suspected. - **A coverage statement** — what this data could and could not check. Unrun checks are reported as unknown, never as clean. **Read-only.** It reads the account and reports back. It never changes a conversion action, a tag or