google-ads-keyword-and-quality-score-analysislisted

# Google Ads Keyword And Quality Score Analysis **Shows which keywords deserve more money, and which are quietly overcharging you for the same clicks.** Two things make this hard to see from the interface. Brand terms convert at several times the rate of everything else at a fraction of the click cost, so any ranked list that mixes them tells you to invest in demand you already had. And Quality Score gets read as a grade to improve, when it's a diagnostic reporting on three separate inputs — a score of 4 tells a finance director nothing, while "£1,900 a month in avoidable click cost, and the failing input is landing page experience on eleven keywords" tells them everything. **What you get back** - **Keywords ranked by cost per acquisition and return against your target**, with the spend at stake on each — brand and non-brand held apart throughout. - **A four-way split** — proven with room, maxed out, a click cost problem, a relevance problem — because each needs a different fix. - **A quality score read that names the failing component**, not the score, ranked by the spend behind it. - **The click cost premium weak relevance is charging you**, in money per month. - **A match-type comparison on terms you run in more than one**, with close variants accounted for. - **Converting search terms worth promoting to keywords**, with a match type and a starting bid anchored to what that query already cost. **Read-only on your Google Ads account.** It recommends; it never c