google-ads-performance-reviewlisted

# Google Ads Performance Review **Tells you what the account did, why it changed, and what to do about it — with a number behind every recommendation.** The account-level average is the most misleading figure in Google Ads. It blends Display click-through rates with Search, lets branded traffic flatter every efficiency number, and hides a Performance Max campaign quietly taking credit for conversions Shopping earned. Meanwhile a cost per lead can rise for three different reasons that need three different fixes, and the report doesn't tell you which. **What you get back** - **The headline numbers against the previous period** — spend, clicks, click-through rate, click cost, conversions, cost per acquisition, return — with the dates stated. - **A fair breakdown by campaign type**, so Display isn't judged against Search and brand isn't counted as a win. - **The demand you're missing**, and whether budget or ad rank is causing it — because only one of those is fixed with money. - **The biggest movers ranked by money at stake**, each with the reason behind it, not just the percentage. - **Recommendations that each carry a number** — campaign named, figure attached, expected effect. **Read-only on your Google Ads account.** It never changes a bid, a budget or a campaign. **Where it sits.** This is the baseline every other skill in the pack reads against. If anyone doubts the conversion numbers, run the conversion tracking audit first — this review inherits whatever th