google-ads-pmax-transparencylisted

# Google Ads PMax Transparency **Gets as far inside Performance Max as the data honestly allows, and tells you exactly where that stops.** Most PMax reporting quietly presents the visible fraction as the whole picture. The campaign type exposes less than any other, so a report that doesn't say how much it couldn't see is misleading by construction — and the most expensive error in the account sits right here: PMax conversions climbing while the account total holds flat reads as growth and is usually credit moving off Shopping. **What you get back** - **A coverage figure** — the share of PMax spend that could not be diagnosed at all. This is the point of the skill, and it leads the report. - **Asset-group performance** with the spend each one holds, ranked, and the structural finding when one group swallows the budget. - **A brand versus non-brand split** of what PMax is really buying — or a plain statement that the return is unverified when the data can't show it. - **An overlap read against Shopping and Search**, with the cannibalisation risk sized and labelled for what it is: observational, not proven. - **A channel breakdown** where the account exposes one. **Read-only on your Google Ads account.** It recommends; it never changes a budget, an asset group or a campaign. ## Call budget | | Calls to a spoken answer | |---|---| | Cold | locate the data → coverage verdict (speak) → one combined query = **3** | | Warm — dataset and PMax campaign list already known