google-ads-settings-auditlisted

# Google Ads Settings Audit **Finds the configuration defects that cost money quietly, and puts a spend figure on each one.** Most of these settings default in Google's favour and never announce themselves. Search partners delivering traffic that behaves nothing like your core inventory, location targeting set to anyone merely *interested in* your area, recommendations applying themselves — none of it looks broken, and all of it spends. The account will run for years like this and the performance report will never say why. **What you get back** - **A defect list ranked by the spend flowing through each one**, not by severity in the abstract. Two accounts with identical defects get completely different reports. - **The setting's current value and what it should be**, with the evidence behind the call. - **A passed list** — what was checked and is fine, so the reader can tell that from what was never looked at. - **An explicit not-checked list**, because several of these settings aren't readable at all. **Read-only on your Google Ads account.** It reports and recommends; it never changes a setting. **This is the cheapest skill in the pack to act on.** Most findings are a toggle. ## Call budget | | Calls to a spoken answer | |---|---| | Cold | locate the data → coverage verdict (speak) → one combined query = **3** | | Warm — dataset and deliberate settings already known | coverage verdict (speak) → one query = **2** | **Already known is not re-derived** — settings p