google-ads-waste-and-scalelisted

# Google Ads Waste And Scale **Produces the two lists that change an account: what to stop paying for, and where that money should go instead.** A cut list alone shrinks an account, and shrinking is easy to refuse. Paired with a scale list, the same work reallocates it — and budget-neutral proposals get approved where requests for more money get deferred. The hard part isn't finding non-converting spend; it's telling apart a query that's genuinely irrelevant from one that's relevant and just didn't convert, because the first wants a negative keyword and the second wants a landing page. Add a negative to the second kind and you've deleted real demand. **What you get back** - **A cut list** with the spend each item recovers and the evidence it's genuinely dead. - **A do-not-cut list** protecting the things that only look bad — too little data, relevant but non-converting, strategic. - **Negative keyword themes** with match types and the level to apply them at — one negative covering sixty queries, not sixty rows. - **A scale list** of proven winners with room to grow, and how much room. - **The net reallocation** — recovered against absorbable, so the proposal balances. **Read-only on your Google Ads account.** It recommends; it never pauses a keyword, adds a negative or changes a bid. **Run the tracking audit first if the conversion numbers are in doubt.** This skill recommends pausing things that cost real money, and pausing loses the history with them. ## Call bud