shopify-repeat-purchase-and-retentionlisted

# Shopify Repeat Purchase and Retention **Tells you which campaign and which first offer bought customers who came back — at a granularity Shopify's cohort report stops short of, on a window that makes cohorts of different ages actually comparable.** Shopify ships cohort analysis and RFM segmentation natively, and they are good: you can already filter a cohort by sales channel, marketing channel and first product bought. Three things it will not do, and they are the three that change a decision. It does not cut by **UTM campaign, medium or term**, so "paid social retains badly" never becomes "this campaign retains badly". It does not know whether the first order used a **discount code**, which is the most assumed and least measured thing in ecommerce. And it will not **cross** those cuts, which is where selection bias gets caught. Then there is the discipline. Every retention number is a trap: repeat rate depends entirely on a window nobody states, a lifetime-spend column silently mixes cohorts that have had five years to buy with ones that have had five weeks, and a cohort table read down the wrong axis makes a healthy store look like it is dying every single month. **What you get back** - **Repeat rate, purchase frequency and the one-time-versus-repeat revenue split**, each on a window named in the output. - **Cohorts cut by UTM campaign, medium and source, by discount status on the first order, and crossed** — the granularity the native report stops short of. - **