shopify-store-performancelisted

# Shopify Store Performance **Tells you what the store sold, what moved, and which of the three reasons behind it you're looking at — before anyone spends money reacting to the wrong one.** [Source tag: Shopify] Revenue is not one number. Gross, net and total sales sit three subtractions apart, average order value has three definitions in common use, and every published benchmark quietly picks a different one. Meanwhile a fall in revenue comes from fewer orders, smaller orders, or more of them coming back — three different problems with three different fixes. **What you get back** - **The sales ladder in full** — gross sales, discounts, reversals, net sales, tax, shipping, total sales — so the number you quote is the one you meant. - **Orders, AOV and items per order** against the prior period, on Shopify's own AOV definition. - **Refund rate and return rate separately**, because cash going out and goods coming back are different problems. - **New versus returning revenue**, classified as at each order rather than by who the customer has since become. - **Which of the three drivers moved**, with the arithmetic shown. **Read-only on your store.** It never edits a product, price, order or inventory level. **Where it sits.** The baseline the rest of the Shopify pack reads against. **The Shopify data this connector returns carries no sessions**, so conversion rate is not computed here — Shopify's admin does report sessions and conversion rate, which is exactly why th