tiktok-ads-audience-analysislisted

# TikTok Ads Audience Analysis **Tells you which audiences earn their spend on TikTok, and whether your targeting is doing any work the creative was not already doing.** TikTok is the one major platform where the honest answer to "which audience should I target" is often "none of them". Delivery is creative-led: the same video handed to a tight interest stack and to broad frequently lands on similar people at similar cost, and the tight stack pays a premium for the privilege. But nobody can prove that from Ads Manager, because the interface shows what was targeted, not what was reached — and those are different things once the system starts optimising. Meanwhile the audience report holds age, gender, interest and behaviour breakdowns that most accounts never open. **What you get back** - **A segment table ranked on cost per result**, not on volume, with the volume floor stated so you know which lines are real. - **The targeting-versus-creative read** — how much of the variance between ad groups is explained by who they targeted and how much by which video ran, computed across ad groups that share creative. - **The demographic picture** — age and gender by cost per result and conversion rate, with the bid and exclusion moves each one supports. - **The interest and behaviour verdict** — which segments beat broad, which match it, and which are paying a premium for nothing. - **The reached-versus-targeted caveat**, priced — how much of the account's spend sits in ad g