tiktok-ads-budget-pacinglisted

# TikTok Ads Budget Pacing **Tells you where the month ends if nothing changes, what to spend a day to land on plan, and which ad groups will not take more money however much you give them.** Underspend on TikTok almost never looks like underspend. The budget is set, the campaigns are active, and the money quietly does not go out — because an ad group is stuck below the volume it needs to exit learning, or the creative stopped earning impressions, or the bid sits under the auction floor for the audience. By the time the monthly number arrives, three weeks of reach have been lost and there is no way to buy them back. Overspend is the mirror: a daily budget that lifted itself on a good day and never came back down. **What you get back** - **A month-end projection** with the pacing verdict — on plan, over, or under, in currency and in percentage. - **The required daily spend** from today to land on the number. - **The capped list** — ad groups hitting their ceiling, ranked by how much demand is going unbought. - **The stuck list** — ad groups with budget available that are not spending it, each with the reason the data supports. - **A reallocation proposal** that moves money from stuck to capped without changing the total. - **A coverage statement** for anything the data could not answer. **Read-only.** It never changes a budget or a bid. ## Call budget | | Calls to a spoken answer | |---|---| | Cold — nothing known | find the dataset → coverage verdict (spoken) → one