tiktok-ads-gmv-max-and-shop-reviewlisted

# TikTok Ads GMV Max and Shop Review **Tells you what GMV Max is actually buying, whether it is taking sales your other campaigns were already making, and which products are carrying it.** GMV Max hands almost every lever to TikTok. You set a store, a target and a budget, and the system chooses the products, the creative, the audience and the placement. When it works, that is a relief. When the number moves, there is nothing inside the campaign to look at, and the two explanations that matter look identical from the outside: the system found new buyers, or it collected sales that standard campaigns and organic Shop traffic were going to make anyway. The second one shows up as a rising GMV Max return and a flat store total, and it is the single most expensive thing to miss on this platform. **What you get back** - **The GMV Max read** — spend, GMV, ROI and cost per order against the target, and against the account's own standard conversion campaigns on the same basis. - **The cannibalisation check** — whether GMV Max growth shows up in the account total or only inside GMV Max, which is the whole question. - **The product picture** — which items are carrying the spend and which are absorbing it, where product-level data is present. - **The transparency statement** — what could not be seen inside the campaign, named rather than glossed. - **A keep, cut or rebalance verdict** with the money attached. - **A coverage statement** for anything the data could not answer.