tiktok-ads-pixel-and-attribution-auditlisted

# TikTok Ads Pixel and Attribution Audit **Tells you whether you can trust your TikTok conversion numbers before you move budget on them.** TikTok's conversion reporting fails quietly and in ways that look like performance. The account counts two events that describe the same purchase and cost per result halves overnight. A pixel stops firing on one template and a campaign shows zero conversions while spending normally. Standard and real-time conversions sit in adjacent columns counting the same thing at different maturity, and someone compares one month of each. None of these announce themselves; they arrive as a number that looks like good news or bad news, and by the time anyone checks, three budget decisions have been made on top of it. **What you get back** - **A trust verdict** — whether the numbers are safe to act on, safe with a stated caveat, or not safe. - **The event inventory** — which conversion events are firing, from which event source, at what volume, and which of them are being counted as the same outcome. - **The double-count check** — events whose volumes move together closely enough that they are almost certainly one action counted twice. - **The untracked spend figure** — money going through campaigns that report no conversions at all, in currency and as a share of the account. - **The maturity read** — how long conversions take to arrive here, and therefore how recent a period can honestly be judged. - **The attribution statement** — the wi