tiktok-ads-placement-geo-and-devicelisted

# TikTok Ads Placement, Geo and Device **Tells you where and when your money is actually going, and what each of those places is worth.** Automatic placement is on by default and it is not neutral. It buys the cheapest impressions available, and the cheapest impressions on TikTok are rarely on TikTok — they are on the partner network, where a video that was built for a full-screen feed runs as a banner beside someone else's content. The CPM looks excellent and the cost per result is terrible, and because the two are averaged together in the campaign row, nobody notices for months. The same averaging hides the rest: one country carrying the account, one operating system converting at half the rate of the other, and a nightly window buying impressions nobody acts on. **What you get back** - **A placement table on cost per result**, not on CPM, with the partner network broken out and its spend priced. - **The geo read** — cost per result and conversion rate by country and region, with exclusion and bid candidates named. - **The device read** — operating system and network type, with the conversion-rate gap between them and what it supports. - **The time read** — hour of day and day of week where hourly rows exist, and whether a schedule change is worth making. - **A reallocation shortlist** — the spend sitting in places that are not earning it, with the money attached. - **A coverage statement** for anything the data could not answer. **Read-only.** It never chang