tiktok-ads-waste-and-scalelisted

# TikTok Ads Waste and Scale **Tells you what to turn off, what to fund with the money, and what the swap is worth — as one decision, because it is one decision.** Cutting and scaling get treated as two jobs and they are not. Nobody who asks "what should I pause" wants a list of losers; they want the account to cost less per result next month, and that only happens if the freed money lands somewhere better. Cut lists delivered on their own also tend not to get actioned, because pausing something feels like shrinking and nobody shrinks an account voluntarily in the middle of a quarter. On TikTok there is a second trap: the thing most worth cutting is often a creative rather than an ad group, and pausing the ad group takes the winners down with it. **What you get back** - **A cut list** — ad groups, ads and search terms above target cost per result or spending with nothing to show, each with the money it is burning per month. - **A scale list** — lines already beating target with room to take more, each with a ceiling rather than an open invitation. - **The reallocation** — a budget-neutral proposal moving money from the first list to the second, with the projected effect stated. - **The prize** — what the account's cost per result becomes if the whole proposal is actioned, and the confidence attached to that. - **Negative keyword candidates** for Search Ads, where search-term data is present. - **A significance note** on every line, so nothing gets cut on four conv