seo-client-reportlisted
Install: claude install-skill dashaworks/seo-client-report-skill
# SEO Client Report
The monthly SEO client report as a branded live page instead of a PDF that dies in an inbox —
with a signal back after you send it ("the client opened it Tuesday, before the call").
Built for the consultant or agency who has to prove outcomes every month and does not want to
rebuild the same deck twelve times a year.
## When to use
- Recurring monthly/quarterly SEO reporting for a named client
- The user says "SEO report for [client]", "monthly SEO report", "client SEO report"
- The user asks about engagement on one already sent ("did they open it?") → `get_analytics`
## Steps
1. **Get the reporting frame.** Client name, the period covered, and the previous report if
one exists (`list_documents` — reuse its structure so the format is identical month over
month; consistency is what makes this feel like a service).
2. **Get the data — never invent it.** You need real figures: Search Console (clicks,
impressions, average position, top queries/pages), analytics (organic sessions,
conversions/leads), and rankings. If the user has connected data sources or provides an
export, use those. **If a number needed for a claimed win is missing, ask for it — do not
estimate or pad.** A fabricated metric in a client report is a broken engagement.
3. **Every metric gets its prior period.** A number without last month's number is noise.
Compute the deltas (absolute and %). Lead with movement, not raw totals.
4. **Structure for the client, not the