business-model-canvaslisted

# Business Model Canvas ## Overview A business creates, delivers, and captures value through **nine interlocking blocks** (Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, Cost Structure). The canvas maps each block and exposes which claims are *specific enough to be tested* vs. *still wishful thinking*. Introduced by Osterwalder (HEC Lausanne, 2004); popularized in *Business Model Generation* (Wiley, 2010). **Compose:** [first-principles](../first-principles/SKILL.md) to clarify genuine dependencies · [occams-razor](../occams-razor/SKILL.md) to compare models · [inversion](../inversion/SKILL.md) to find the block whose failure kills the model · [second-order-thinking](../second-order-thinking/SKILL.md) to trace block cascades. ## When to Use Apply when: designing a new business · evaluating an existing business for block-level risk · considering a pivot · comparing against incumbents · before raising capital. **When NOT to use:** no customer named yet (do first-principles first) · canvas done and nothing validated since · purely operational decision · you will fill it in but never test it. ## Coaching Novices (Adaptive Front Door) - **Engine mode:** user has a concrete case → run The Process directly. - **Coach mode:** user is unfamiliar or has no concrete case → guide step by step. In Coach mode, respond one step at a time. Each [WAIT] is a hard stop — output only that step's ques