ads-creativelisted

# Ad copy ## Limits | Field | Limit | |---|---| | `title` | **3–50 characters** | | `body` | **up to 100 characters** | The figures 35 and 67 that circulate are wrong. They come from a repository without a source and contradict the OpenAPI spec. Check every draft: ```bash uv run python scripts/validate_creative.py \ --title "..." --body "..." --brand "YourBrand" ``` The validator counts visible characters, not code points. With composed characters — German umlauts in NFD form, emoji, flags — `len()` miscounts and rejects valid copy. ## The reading situation The ad appears mid-conversation as a small card. The reader is not searching; they are occupied with something else. The logo is displayed automatically. Three consequences: 1. **The brand name does not belong in the headline.** The logo already carries it. Spend those six to ten characters on substance. 2. **The first clause carries the ad.** What follows a comma often goes unread. 3. **Concrete beats general.** "In 4 weeks" works; "fast" does not. ## What works **Contrast.** Makes the difference visible in few characters. "Automation without an IT department" (35) **Proof.** A number, a name, a deadline. "Prototype in 4 weeks" (20) **Imperative.** Verb first, reads quickly. "Get a quote in 48 hours" (23) **Compressed promise.** Subject, verb, outcome. No filler. "Invoices that file themselves" (29) **Question.** Works when it names a pain the reader recognises. "Still writing quotes by hand?" (29) #