seo-aeo-best-practiceslisted
Install: claude install-skill display-design-studio/skills
# SEO & AEO Best Practices
Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.
## When to Apply
Reference these guidelines when:
- Implementing metadata and Open Graph tags
- Creating sitemaps and robots.txt
- Adding JSON-LD structured data
- Optimizing content for featured snippets
- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
- Evaluating content quality using EEAT principles
## Core Concepts
### SEO (Search Engine Optimization)
Optimizing content to rank well in traditional search results (Google, Bing).
### AEO (Answer Engine Optimization)
Optimizing content to be selected as authoritative answers by AI systems.
### EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality.
## References
Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See `references/` for detailed guidance:
- `references/eeat-principles.md` — EEAT implementation and author schema
- `references/structured-data.md` — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
- `references/technical-seo.md` — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
- `references/aeo-considerations.md` — AI/AEO considerations (AI Overviews, crawler management)