nurturelisted

## Nurture Skill — Lead Nurture + Customer Retention Two distinct domains in one skill. Pre-sale nurture maximises throughput from engaged lead to shown appointment. Post-sale retention extends LTV and reduces churn through marketing and lifecycle actions. Frameworks drawn from Alex Hormozi's `$100M` body of work: the Four Pillars of lead nurture, BAMFAM, the ACA framework, the 5 Horsemen of Retention, and the 9-Step Churn Checklist. **Project context is loaded from the active CLAUDE.md. Apply these frameworks to the specific business, audience, and goals from that context.** --- ## When invoked `$ARGUMENTS` can be: - A pre-sale topic (show rates, follow-up, booking, speed to lead, reminders) — load `references/lead-nurture.md` - A post-sale topic (churn, retention, LTV, billing, onboarding, cancellation) — load `references/retention.md` - A broad request or no argument — load both files **Retrieval process:** 1. Match the argument against the Section Index below 2. Identify which domain (lead nurture or retention) the matching sections belong to 3. Load only the relevant reference file(s) from `references/` 4. Apply the matching frameworks to the active project context --- ## Section Index ### Lead Nurture (Pre-Sale) — `references/lead-nurture.md` | Section | Covers | |---|---| | Four Pillars of Lead Nurture | Availability, Speed, Personalisation, Volume | | Pillar 1: Availability | Slot density, 7-day availability, self-scheduling, inbound/outbound/self-schedule,