aso-conversionlisted

# ASO Conversion — Conversion Rate Optimization ## Capabilities 1. First-impression audit (what users see before tapping "Read More") 2. Screenshot narrative arc analysis 3. Social proof signal assessment 4. Psychology-based messaging evaluation 5. Category conversion benchmarking 6. Conversion funnel analysis (impression → page view → install) ## Conversion Benchmarks (2024-2025) | Platform | Average Conversion | |----------|--------------------| | iOS App Store | ~25% | | Google Play | ~27% | Category variance is significant (10-115%+ range). ## First-Impression Elements What users see WITHOUT scrolling or tapping "Read More": ### iOS Search Results - App icon - App name - Subtitle - Rating (stars + count) - First 3 screenshots (CRITICAL) - Price / "Get" button ### Google Play Search Results - App icon - App title - Developer name - Rating (stars) - Price / "Install" button ### Full Listing (Above Fold) - Icon + name + developer - Rating + review count - Screenshots (scrollable) - Short description (Android) / first 3 lines of description (iOS) ## Scoring (0-100) | Factor | Weight | What to assess | |--------|--------|---------------| | First 3 screenshots | 25% | Clear value prop, hook, visual quality | | Title clarity | 20% | Does it explain what the app does? | | Rating strength | 20% | ≥4.5 = strong, ≥4.0 = acceptable, <4.0 = hurting | | Social proof | 15% | Review count, awards, editor's choice, download count | | Subtitle/short desc | 10% | Benefit-oriented