aso-launchlisted

# ASO Launch — Launch Strategy ## Capabilities 1. Pre-launch ASO checklist 2. Soft launch strategy (test markets) 3. Launch day optimization timeline 4. Day-1 review solicitation strategy 5. Post-launch monitoring plan (72h, 1 week, 1 month) 6. Apple editorial feature pitch guidance ## Pre-Launch Checklist ### Metadata Readiness - [ ] Primary keyword research completed - [ ] App name finalized with primary keyword - [ ] Subtitle (iOS) / short description (Android) optimized - [ ] Keywords field populated (iOS, all 100 chars) - [ ] Description written for conversion (iOS) / keywords + conversion (Android) - [ ] Promotional text prepared (iOS) - [ ] All character limits validated ### Visual Assets Ready - [ ] 8-10 screenshots per device (iOS) / 4-8 (Android) - [ ] Screenshots localized for launch markets - [ ] App icon finalized and A/B tested (if possible) - [ ] App preview video created (15-30s) - [ ] Feature graphic ready (Android) ### Technical - [ ] App tested on target devices - [ ] Crash-free rate >99% - [ ] App size optimized (<100MB ideal) - [ ] Category selected (primary + secondary) - [ ] Content rating questionnaire completed - [ ] Privacy policy URL set ### Localization - [ ] Top 3-5 markets localized - [ ] Per-locale keyword research (not just translation) ## Soft Launch Strategy Test in 2-3 smaller markets before global launch: - **Purpose**: Validate metadata, gather initial reviews, identify bugs - **Recommended markets**: Canada, Australia, Netherlands