aso-seasonallisted

# ASO Seasonal — Seasonal & Trending Optimization ## Capabilities 1. Identify seasonal keyword patterns for app category 2. Holiday and event calendar with keyword windows 3. Metadata rotation strategy (what to change, when) 4. Promotional text planning (iOS — no review needed) 5. Screenshot seasonal variants 6. Timing guidance (optimize 2-4 weeks before peak) ## Seasonal Calendar by Category ### Universal Peaks | Period | Keywords | Category Impact | |--------|----------|----------------| | Jan 1-15 | "new year", "resolutions", "goals" | Health, Productivity, Finance | | Feb 14 | "valentine", "love", "dating" | Social, Dating, Photo | | Mar-Apr | "spring", "easter", "taxes" | Finance, Health, Lifestyle | | May | "mother's day", "graduation" | Shopping, Photo, Social | | Jun-Aug | "summer", "vacation", "travel" | Travel, Photo, Games | | Sep | "back to school", "new start" | Education, Productivity | | Oct | "halloween", "scary" | Games, Photo, Entertainment | | Nov | "black friday", "thanksgiving", "deals" | Shopping, Finance | | Dec | "christmas", "holiday", "gifts", "new year" | Shopping, Games, Social | ### Category-Specific Patterns **Finance**: Tax season (Jan-Apr), budget planning (Jan, Sep), holiday spending (Nov-Dec) **Health/Fitness**: New Year resolutions (Jan), summer body (Mar-May), back-to-school (Sep) **Gaming**: Holiday breaks (Dec-Jan, Jun-Aug), major gaming events **E-commerce**: Black Friday/Cyber Monday, Prime Day, holiday shopping **Travel**: Summer