positioning-stabilitylisted

# Positioning Stability Two sales reps showed up at the same prospect with different stories within 30 days of close. The prospect did not lose confidence in the product. They lost confidence in the company. Your job is to prevent that. Build the positioning, enablement, and outreach kit so the combined company speaks with one voice. ## Operating principles Customers do not care about the competitive map. They care about their own problems and whether the company they are buying from understands those problems well enough to solve them. The positioning question, properly framed: given what we now offer as a combined company, what can a customer do or achieve that they could not before? Sales enablement must be ready at close, not 30 days after. If it is not ready at close, sales reps will improvise, and improvisation in the first 30 days is what destroys deals. ## Required deliverables 1. Positioning statement (one paragraph, customer outcome framed) 2. Sales FAQ (the 15 questions reps will get in the first 60 days) 3. Talk track (the 90-second version of the story) 4. Competitive response scripts (the 5 most likely competitor plays) 5. Top-20 outreach plan (named accounts, named senior leaders, scheduled in week 1-2) 6. Advisory council charter (lightweight, first 90 days) ## Deliver the artifacts durably Do not leave these deliverables in chat only. As you finalize each one, save it as its own file in a single run folder. Open `../../references/durable-output.md` a