apple-adslisted

# Apple Ads Use this skill when reasoning about paid growth in the App Store ecosystem. It is for **Apple Ads** strategy and operations, not StoreKit billing or app review. ## When to Use This Skill - The user asks about Apple Search Ads / Apple Ads. - You need to explain App Store ad placements or campaign structure. - You need to compare Apple acquisition costs, CPT, CPA, CPI, or ROAS. - You need to reason about custom product pages, ad variations, or keyword strategy. - You need to refresh Apple Ads guidance from official docs or recent benchmark sources. ## What Exists in the Apple Ads Ecosystem As of 2025-2026, the practical Apple app-growth stack is: - **Search Results ads**: the highest-intent App Store placement; users have already typed a query. - **Search Tab ads**: discovery before the user searches; broader reach, lower intent. - **Today Tab ads**: premium awareness placement on the App Store front page; best for launches, tentpole moments, or large bursts. - **Product Pages ads**: contextual reach in the "You Might Also Like" area on app product pages. - **Custom Product Pages (CPPs)**: App Store landing pages tailored to keyword themes, feature themes, geographies, or campaigns. - **Ad variations**: connect different campaign themes to different CPPs. - **AdServices attribution API**: the main deterministic measurement API for Apple Ads itself. - **AdAttributionKit**: privacy-preserving attribution for broader ad measurement and postback