account-sourcinglisted
Install: claude install-skill esmefong/gtm-skills
# Account Sourcing
Turn an ICP from a strategy document into pipeline: a ranked list of real accounts worth pursuing,
each with public evidence for why, and a visible reject pile. This skill is opinionated about one
thing: **an account belongs on the list only if you can point to the evidence, and a list that shows
no rejects is hiding its judgment.**
The first deliverable companies expect from go-to-market engineering is exactly this: the target
account list, mapped to ICP criteria, scored, and refreshed. Outreach comes later and depends on it.
## What this builds (and what it doesn't)
- **It builds** the account layer: a ranked, evidenced account list (`account-list.md`), a
machine-readable handoff (`accounts.json`) shaped for Clay, a CRM, or a sequencer, and the scoring
rubric used (`rubric.yaml`).
- **It does not draft outreach.** Signal-to-message work belongs to `outbound-engine`, which consumes
this skill's output. It also does not harvest individuals: sourcing stays at the account level,
with a suggested entry role per account taken from the ICP's buying committee. People come later,
at outreach time, at role level.
## Fit and limits
Built for products **bought by organizations** (a team or committee buys). For individual-buyer
products, "accounts" is the wrong unit: sourcing there means finding channels and communities, which
the ICP's journey section already maps. Say so and stop rather than forcing an account frame.
## Inputs (ask for what is missi