icp-researchlisted

Turn raw research signals into an operational Ideal Customer Profile, in any industry. Ingests interview transcripts, survey exports, community/Slack threads, review sites, sales-call notes, and funnel data, then produces an ICP document built on situation triggers and a how-to-win plan. Use whenever the user says "ICP research", "ideal customer profile", "build a buyer persona", "profile our target buyer", "who should we sell to", "audience research", "customer segmentation", "voice of customer", or asks to turn interviews / community threads / reviews into personas. Works for consumer/lifestyle, B2B SaaS, fintech, and enterprise alike: the situation-first core is industry-neutral, and it adds a buying-committee map and account-level scoring rubric only when the buyer is a team. Built on the 5 Rings of Buyer Insight (Revella), Jobs-to-be-Done and the Four Forces (Moesta / Christensen), and demand-side selling.
esmefong/gtm-skills · ★ 0 · Data & Documents · score 72

Install: claude install-skill esmefong/gtm-skills

# ICP Research Turn raw customer signal into an ICP a copywriter, a media buyer, and a sales rep can all act on the same day. This skill is opinionated about one thing: **you sell into a situation, not to a demographic.** Everything below is built to find, name, and operationalize the situations that make someone unable to ignore the product. The output is not a persona poster. It is an operating document: the situations that create demand, and a plan for what to do with them. The core is the same whether the buyer is one person or a company. When the buyer is a team, the skill adds two modules on top: the buying committee that has to say yes, and an account-level rule a rep can score in 30 seconds. When the buyer is an individual (consumer, prosumer, lifestyle), those modules are skipped and the emotional core carries more weight. Neither is the "default"; the skill reads the situation and adapts. ## When this runs well vs. badly Run it when the user has *raw material* (or can get it): interviews, survey responses, community threads, review-site text, sales-call notes, funnel data. The skill's whole value is turning real customer language into structure. The skill can also **gather public voice-of-customer signal itself** (Reddit, G2/Capterra, forums) when the company or its competitors are publicly discussed — this is an opt-in step, offered and confirmed in Phase 1, and it is how the `examples/` ICP was built. If there is no raw material at all, say so plainly and eith