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follow-up-sequencelisted

Draft a 3-touch follow-up sequence with distinct angles per touch. Uses the "reply-not-pitch" pattern for touch 2 (30% higher performance in the source data). Use whenever the user asks for a follow-up, sequence, cadence, multi-touch outreach, or wants to know how to re-engage after silence. Also use when the user says "they didn't reply, now what" or asks about persistence in outbound.
faiz-sayyad/gtm-outreach-skills · ★ 0 · Data & Documents · score 60
Install: claude install-skill faiz-sayyad/gtm-outreach-skills
# Follow-Up Sequence Draft a 3-touch follow-up cadence with distinct angles per touch. Load `voice.md` and, ideally, the original first message so touch 2 and 3 don't repeat the opener. ## When this skill triggers - User asks for a follow-up or sequence after no reply - User asks "how do I nudge without being annoying" - User asks for a multi-touch cadence - User asks what to send when someone goes silent ## The sequence philosophy Most operators write follow-ups that recap the previous message ("Bumping this in case it got buried"). The data says this is the least effective pattern. It signals "you didn't matter enough to think about again." The alternative — 3 touches, 3 completely different angles — treats every touch as a fresh conversation attempt. The prospect got 5 emails from other vendors that all said "just following up." Yours doesn't. ## The 3-touch structure ### Touch 1 — Original message This is the message the user already sent. The skill doesn't rewrite it. ### Touch 2 — "Reply, not pitch" (send 3-4 days after touch 1) The single most important insight from the top-performing GTM creators' data: touch 2 that feels like a **reply to something the prospect said** outperforms polished new emails by ~30%. The pattern: short, human, no recap of touch 1, no product mention. Feels like a Slack message. Example: > "Hey — wanted to make sure this didn't get buried." That's it. Sometimes literally that short. The rest of the message space is intentionally