marketing-mbalisted

# Marketing MBA — Theory & Startup Execution Knowledge Base **Chapters**: 9 | **Generated**: 2026-07-15 ## How to Use This Skill - **No args** → read the Core Frameworks below - **Topic** → ask about `segmentation`, `pricing strategy`, `value proposition`, `sales pipeline`, `negotiation` → I find and read the relevant chapter - **Chapter** → ask for `ch05` → I load that specific chapter - **Browse** → ask "what chapters do you have?" for the full index When you ask about a topic not covered in Core Frameworks below, I will read the relevant chapter file before answering. --- ## Core Frameworks & Mental Models ### The Value Proposition Template (Ch5) "For **[target customer]**, dissatisfied with **[current alternative]**, our product provides **[differentiated capability]** that, unlike **[named alternatives]**, does **[something unique]**." Precision on "for who" is a feature, not a limitation — vague targets make go-to-market, messaging, and channel choice impossible. ### The Four U's — is this problem worth solving? (Ch5) **Unworkable** (broken enough that someone gets fired if it isn't fixed) · **Unavoidable** (structurally inescapable — tax, regulation, aging) · **Urgent** (relative to the customer's *other* priorities, not absolute — ask "what's your #1 priority right now?") · **Underserved** (real white space, not 10 existing vendors). Consumer-market variant: **BLAC** — Blatant/Latent × Aspirational/Critical; best target = blatant + critical. ### The Three D's —