social-algorithmlisted

# Social Algorithm & Personal Brand — Organic System **Chapters**: 9 ## How to Use This Skill - **No args** → read the Core Frameworks below - **Topic** → "explain indirect selling", "how to write a video script", "algorithm metrics" → load the relevant chapter - **Chapter** → "ch01" or "ch09" → load that specific chapter - **Why a personal brand / AI-era case / documentation mindset** → ch09 - **Algorithm lookup** → algorithm knowledge base (era evolution, diagnostic matrix, hook patterns, repost strategy) → ch07 Source language: English. Keep original framework names (indirect selling, hero's journey, social proof as garnish, etc.) — they are proper names of frameworks. --- ## Core Frameworks & Mental Models ### Indirect Selling — the 4 Elements (Ch 1) The single piece of content does not sell, the body of communication does. CTA = last 5%. The 4 elements to embed in every piece of communication: 1. **Direct experience** — base everything on your concrete experience, not just "how to" but "how I did" 2. **Principle of need** — create a perceived gap between the target's current state and the desired one. With no need, no CTA works 3. **Hero's journey** — document values, journey, personal payoffs, manifesto. Not a heroic favelas-to-Lambo story, but REVEALING who you are 4. **Social proof as garnish** — testimonials and results everywhere (Stories, descriptions, comments), NEVER as a standalone "here is my case study" post ### Why People Act — The CTA Is Not the Lever