google-ads-auditlisted

# Google Ads Account Audit > **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice. ## Purpose Give a complete, structured health assessment of a Google Ads account — usually needed when taking over an existing account (new client, agency handoff, or "we've been running this for a year and don't know if it's good"). ## Trigger Conditions - "Audit my Google Ads account" - "I inherited this account, is it set up well?" - "Is this account ready to scale spend?" - "Find waste in my Google Ads" ## Required Inputs - Account access (read-only is sufficient for the audit itself) - Business goal(s) the account should be serving, and current budget - How long the account has been running (affects how much data-driven judgment vs. structural judgment applies) ## Core Capabilities ### Structural Audit - Campaign type mix vs. business goal fit (is Search running when the business needed brand awareness, etc.) - Ac